Let’s go over this discrepancy, and what it means your business needs to do.

Why Breaches are Commonly Seen as One-Off Events

Before we get into the data, let’s tackle the crux of the matter—too many businesses seem to have the idea that, if they are successfully breached by a cyberattack at some point, they are somehow immune to all cyberattacks from that point forward.

I hope I don’t have to tell you that this isn’t the case, especially as we just outlined a statistic that does just that. Instead, let’s consider why the opposite is such a popular outlook.

There’s the Misconception that Most Disasters Are Freak Events

Consider it for a moment: many disasters that we go over when we discuss business continuity planning—hardware failure, lightning strikes, and the like—are often considered “freak events.” They’re those moments when circumstances happened to line up just right… or wrong, depending on how you look at it.

However, this simply isn’t the case. Take hardware failure, for instance. There’s actually a formula meant to help manufacturers recommend inspection and replacement rates for specialized systems, like aircraft guidance systems. These failures are rare, but need to be anticipated, and so are expressed by calculating the mean time between failures, or MTBF:

  • Basically, you run an identical experiment on a set number of test cases, for a set amount of time, marking how long it takes for each test case to fail. Any that don’t fail simply get the duration of the test for that value.
  • You then add up the amount of time each one was operational (including those that didn’t fail) and divide that total by the number of test cases that failed during the experiment. 
  • At that point, you have the average number of times that the test cases failed during the experiment, which you can then convert to a more meaningful timeframe to reference.

This doesn’t mean that the hardware won’t fail sooner or may not fail for some time after the MTBF passes. It’s the average estimate, which means there can—and will—be outliers.

This Principle Applies to a Lot of Things

The same can be said of weather events. Contrary to the old saying, lightning does in fact strike twice. The Empire State Building website says that the iconic building is struck about 25 times a year (hey, look! Another average!). Consider Roy “Human Lightning Rod” Sullivan, who was struck by seven lightning strikes between 1942 and 1977 and survived each time.

The thing about chance is that it’s a numbers game, and different variables that apply to your business will influence these numbers differently. All most disasters are is the culmination of the right variables that contribute to a specific result.

Cybercrime, by comparison, works differently.

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Why Cybercrime is Different

Returning to Crowdstrike’s data and the 68 percent chance of a second attack following a first, it only makes sense. Cybercriminals and the algorithms and strategies they utilize actively target low-hanging fruit. Businesses that were already breached once would certainly qualify as such in the eyes of the opportunistic cybercriminal looking to maximize their return for their efforts.

Fortunately, in the case of Crowdstrike’s data, those businesses attacked for a second time managed to prevent a second breach.

What This Means for Your Cybersecurity

Frankly, if you’ve already been targeted by cybercriminals before, there’s an excellent chance that it will happen again soon after. This means that you need to ensure that your cybersecurity is comprehensively locked down—especially, but not limited to, the vulnerability that let in the threat the first time.

The same really needs to be said for businesses that have not yet been breached. Complacency is not your friend in terms of cybersecurity, so it pays to be proactive and prepare to rebuff any incidents that you can.

Aspire can help with our comprehensive cybersecurity protections and our monitoring services. Not only will we make it more difficult for threats to get in, but we’ll also keep an eye on your infrastructure to quickly catch those that do. Reach out to us at (469) 7-ASPIRE to find out more.

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